Branding
“Content” includes both words and design—if they don’t align, a brand’s identity gets muddled. The branding and design agencies at Atypon worked for me, and I worked side by side with the design team at Affinity. I also worked directly with the designers of some of the books I edited.
”Andrew is an excellent collaborator. He knows how to work closely with a designer to create content that works perfectly alongside the visuals.”
—Jim Yeh, Creative Director, Affinity
Atypon brand guides
I had two brand guides developed at Atypon: a comprehensive one for the marketing team, and a stripped-down version to make our branding easier for other teams to understand and follow. The holiday cards, below, show the evolution of Atypon’s branding and the playful way we adapted it to the season.
Holiday cards
Corporate ID campaign development
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Website concept development
The work I did with Atypon’s design agency included the evolution of the branding for a new corporate ID campaign and the redesign of the marketing website and new animations for the lettermark. Together with the design team, I then presented both rebranding pitches to management.
You can see pages from the final website here.
New product branding
Conference presentations can become fatiguing if the decks are sloppy, wordy, or inconsistent. In addition to ensuring slides were succinct and cleanly designed, I sometimes stretched our branding playfully for presentations on new features to break up the visual monotony of a day-long conference. Here, the magnets, pirates and fortresses spoke to the issue of online content theft and how our e-reader combatted it.