I create content that is evergreen, iterable, chunkable, and can work as a suite or on its own. These five pieces were created individually as an interest-piquing infographic about UX pain points, a webinar deck, a conference presentation for a new B2B2C product launch, a sell sheet, and earned thought leadership. I then packaged them for a customer marketing upsell campaign. Together with in-product advertising and a nurture campaign, they took customers on a journey through the marketing funnel and from product launch to user education to purchase. (The BOFU pricing sheets were handled by the sales team.)

You can find other examples of animated infographics, pitch and webinar decks, sell sheets, and thought leadership throughout my portfolio.