Customer
Marketing
”Andrew’s ability to effectively communicate complex ideas clearly and concisely made our collaboration seamless and enjoyable.”
—Christina Rudyj, Director, Product Development, American College of Physicians
I create content that is evergreen, iterable, chunkable, and can work as a suite or on its own. These five pieces were created individually as an interest-piquing infographic about UX pain points, a webinar deck, a conference presentation for a new B2B2C product launch, a sell sheet, and earned thought leadership. I then packaged them for a customer marketing upsell campaign. Together with in-product advertising and a nurture campaign, they took customers on a journey through the marketing funnel and from product launch to user education to purchase. (The BOFU pricing sheets were handled by the sales team.)
You can find other examples of animated infographics, pitch and webinar decks, sell sheets, and thought leadership throughout my portfolio.
Animated infographic
Webinar deck
Conference presentation
Customer marketing slick
Content marketing for academic journal
Partner Marketing
White paper
The GrowthLoop composable customer data platform can sit atop any enterprise data warehouse. The copywriting challenge was to differentiate partner marketing materials for agnostic software whose functionality remains constant whether it’s paired with Amazon Redshift, Google BigQuery, Snowflake, or another data source. The key lay in foregrounding—where appropriate—each partner’s messaging, voice, differentiators, and value props.
Content from the white paper was repurposed for a product guide on GrowthLoop’s website.
Partner marketing slick
I collaborated with product marketers from Affinity and our partner to create collateral announcing a co-marketing venture with Finalis, a SaaS platform complementary to our own.